Blue York City

Client: Blue Apron

Agency Partner: Civic Entertainment Group

In its first-ever sponsorship of the NY Wine and Food Festival, I helped Blue Apron create a world where anybody can be a chef: Blue York City. Inside this immersive space on the Grand Testing convention floor, guests were invited to taste some of the city’s best flavors, learn how to recreate them at home with live test kitchen demos, and to celebrate Blue York pride with awesome swag and giveaways.