Bluetopia: A Website Pop Up Experience

Client: Bluehost

Agency Partner: Deutsch NY

Imagine a world where you can share all your passions online, where the possibilities are “endless”, and where you get all the expert advice you need to realize your dreams. That’s Bluetopia and Bluehost’s vision for creating the perfect website. For three days in NYC, we invited people to literally step inside this world, be inspired by it, and work with Blue Flash experts to build their own perfect website. We took over 45 Grand in NYC and transformed the empty space into a mini Instagrammable Museum where guests were encouraged to take sharable photos inside environments modeled after ecommerce websites