JBL Requestmas

Client: JBL

Agency Partner: Civic Entertainment Group

To celebrate its new line of voice-activated, “request-granting” speakers, JBL created its own holiday just in time for the gift-shopping season: Requestmas. The festivities kicked off with a live event for VIP guests, starring request sets by Andy Grammer and DMC. The celebration continued through the weekend at the Harman flagship store, where I helped create a larger-than-life JBL Speaker that granted musical requests and legendary gifts to participants.