One Love Foundation — Evan Frank

#LoveBetter Pop Up Shop

Awards: 2018 Cannes Lion Bronze (Special Build)

One Love is an inspiring organization educating young people about healthy and unhealthy relationships. In February 2018, I had the privilege of partnering with them and TBWA/Chiat/Day to create a Valentine’s Day pop up shop in Soho. Instead of heart shaped balloons and fluffy stuffed animals, there were chocolates with weight shaming messages and jewelry with hidden tracking devices. This initial shock led to meaningful education — raising awareness about abusive relationships.

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#LoveBetter Pop Up Shop

Adidas