SXSW Swag Exchange

Client: TAKE5

Agency Partner: Magnetic Collaborative

Awards: 2017 Ex Awards Gold (Experiential)

At SXSW, attendees get more branded koozies, thumb drives and promo shirts in a single day than they need in a lifetime. Cue the Take5 Swag Exchange, a place to bring in branded junk in exchange for cooler SH#T and a good time.

Take5 transformed a lonely bar on Rainey Street into THE place to be, offering a chance to trade unwanted swag for sick prizes ranging anywhere from iTunes gift cards to GoPros. Throughout the rest of the space, Graffiti artists "remixed" and personalized fan gear, DJ's spun trap, and delicious candy bars were always within hands reach, making for the SWEETEST 5-day party in downtown Austin.